Amazing Packaging Is Now Part of Kelly Spicers: What Bay Area Buyers Should Know
Amazing Packaging was acquired by Kelly Spicers in 2026. Here's what Bay Area buyers should check before their next packaging order.
If you've ordered packaging from Amazing Packaging in San Jose over the past few years, you may have noticed something different when you last visited their site: it now redirects straight to Kelly Spicers. That's not a broken link or a rebrand for its own sake. Amazing Packaging was acquired by Kelly Spicers, announced April 3, 2026, and by August 6, 2026 the old site had folded entirely into kellyspicers.com. Here's what actually changed, what didn't, and what to check before your next order.
What happened, in plain terms
Kelly Spicers, a fifth-generation, family-owned distributor that has served the West for more than 90 years, acquired Amazing Packaging, a Silicon Valley-based supplier that worked with medical device, semiconductor, audio technology, and specialty food customers out of San Jose. The acquisition strengthens Kelly Spicers' presence in Northern California and reflects its continued investment in growing its packaging business across the region.
Two details matter if you're a current or former Amazing Packaging customer:
1. Amazing Packaging kept operating from its San Jose location in the near term after the announcement, with a planned move to Tracy in the months that followed. If your invoices, delivery contacts, or pickup address were tied to the old San Jose location, confirm your current point of contact directly with Kelly Spicers rather than assuming the old details still apply.
2. The owner, Larry Chernis, stayed on through the transition to support continuity for existing accounts. That's a meaningful signal if you were worried about losing the specialty packaging design and kitting expertise Amazing Packaging was known for. The person who built those relationships didn't leave when the name did.
What Kelly Spicers brings to the table
Kelly Spicers is a considerably larger operation than the standalone Amazing Packaging was. As of its current site, the company operates more than 20 store locations and 11 regional distribution centers across the West, under one name covering paper, packaging, wide-format, digital, and facilities solutions products. For buyers who valued Amazing Packaging's specialty packaging design and kitting capability, the practical question isn't whether that expertise still exists somewhere in the org chart. It's whether Kelly Spicers' broader catalog and regional distribution network can also cover the day-to-day foodservice and specialty packaging categories you actually order every month: cups, trays, bowls, bags, and compostable or fiber-based materials.
That's where it's worth comparing notes with a second option before you simply default to whoever picked up the old account.
What to check before your next order
If you're re-evaluating where specialty or foodservice packaging comes from now that Amazing Packaging isn't an independent option, run through this short list:
- Confirm your account actually transferred. Don't assume pricing, account terms, or delivery schedules carried over automatically in an acquisition. Verify current pricing and lead times directly rather than working off old paperwork.
- Ask if your specific product line is still stocked. A larger distributor doesn't always carry every niche SKU a smaller specialty supplier did. If you ordered less-common items (printed kitting components, small-run specialty trays, or industry-specific packaging for medical device or semiconductor work), confirm availability rather than finding out at reorder time.
- Re-check compostability and material certifications if you're in foodservice. If any part of your order touches food packaging (cups, bowls, trays, bags), confirm current BPI certification status and material specs for whatever's replacing your old SKUs. Acquisitions sometimes mean a supplier consolidates onto a narrower set of certified materials than before.
- Get a real case-count price, not a quote request. A supplier transition is a natural point to compare actual per-case pricing side by side, since you're already re-verifying details anyway.
Get a quote from Safra Distribution before you re-up
If your old Amazing Packaging order included foodservice packaging (cups, fiber bowls, sushi trays, or paper bags), talk to Safra Distribution before you settle into whatever your account defaulted to. Safra supplies Bay Area restaurants, cafes, and foodservice operators directly out of Fremont, with compostable and food-safe packaging in stock and case pricing that isn't padded by a multi-state distribution network. Send over your current order sheet and we'll quote it against your actual volume, not a generic price list.
References
- Kelly Spicers Expands Packaging Business, Adding Northern California's Amazing Packaging Business (https://kellyspicers.com/kelly-spicers-expands-packaging-business-adding-northern-californias-amazing-packaging-business/), Kelly Spicers, published Apr 3, 2026
- amazingpackaging.com (https://amazingpackaging.com/), redirect/rebrand page, captured Aug 6, 2026
